Summary: Calculators and quizzes are useful and trustworthy when they are easy to use.
Users like calculator and quiz tools because such tools offer an opportunity to get expert advice without having to speak to anyone or make long-term commitments. However, these tools quickly become frustrating and get abandoned when they aren’t easy to use.
The following guidelines help you increase the usability, trustworthiness, and usefulness of calculators, quizzes, estimators, converters, or of other similar types of tools. This article refers to all these tools as “calculators.”
1. Optimize Calculator-Tool Pages for SEO
Incorporate keywords such as “calculator,” “quiz,” or “estimator” in the title of the page that hosts the tool. Users looking for guidance frequently start on a search engine and are willing to open a calculator tool directly from the search results, even if they are unfamiliar with the organization.