Summary: A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.
When implemented strategically, visuals can enhance users’ ability to understand and remember products. Here are seven best practices for memorable visuals.
#1 Choose or Create Relevant Visuals
Visuals exist alongside other content, and users leverage this content to interpret them. Our eyetracking research shows that users focus more on images that strengthen text content. Designers should choose imagery that promotes the key message that users should take away. They should think of images and text as two different channels that they can use to convey their message and strengthen it.
Irrelevant visuals are a missed opportunity and they may decrease the memorability of your message.