Summary: Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.
When facilitating UX workshops , engaging the team and creating a semblance of order among diverse ideas and findings can be challenging. One method that helps teams collaboratively analyze research findings and ideas from ideation sessions is affinity diagramming.
Defining Affinity Diagramming
Affinity diagramming refers to organizing related observations, ideas, concepts, or findings into distinct clusters.
Affinity diagramming is also referred to as affinity mapping, collaborative sorting, snowballing, and sometimes even card sorting . (However, affinity diagramming focuses on grouping broad ideas while card sorting is a specific research method used to determine the information architecture of a site or application.)