“Did you take meeting notes?” My manager asked, with the kind of casual authority that suggested the answer should obviously be yes. Absolutely not, I thought. But when I glanced around the table, I understood — this was just one of those little office rites of passage. No one had to say it out loud. […]
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What is over-alignment? Over-alignment describes a newly identified alignment failure mode in human-AI interactions, specifically occurring when AI systems excessively rely on a user’s expertise, perceptions, or hypotheses without sufficient independent validation or critical engagement. Rather than providing meaningful feedback, the AI inadvertently reinforces the user’s potentially incorrect assumptions, creating a harmful cycle of cognitive […]
Every few months, someone writes the same tired headline: “Design is Dead.”“UX is Over.”“AI Killed Creativity.” Cool. Hot take.Also: dumb. Design isn’t dead. Your understanding of it is. Though, let’s be real — was it ever actually alive in your mind to begin with? If we’re going to talk about what’s actually going on, we need to get […]
What is Iterative Alignment Theory (IAT)? In the rapidly evolving landscape of artificial intelligence, the interaction between AI systems and human users has remained constrained by static alignment methodologies. Traditional alignment models rely on Reinforcement Learning from Human Feedback (RLHF) [Christiano et al., 2017] and pre-defined safety guardrails [Ouyang et al., 2022], which, while effective for general users, often […]
With all of the new AI entrants into the UX tools space, many influencers have been proclaiming for months on end that “Figma is dead”. As the co-founder of a design agency, Fuego UX, we utilize Figma on every client project. I can assure you it is not yet on its death bed, but that […]
As AI weaves deeper into our tools and workflows, experience design is entering a new era—one that’s less about wireframes and more about vibes. In this episode of Invisible Machines, design sage Tim Wood (Meta, Amazon Q Developer) returns to the podcast to explore the rise of AI-first design—and to decode the trending term “vibe […]
Sylvie Duchateau has been a digital accessibility consultant for over 20 years. After working for the association BrailleNet and later for Access42, a cooperative specialising in accessibility, she decided to go freelance. An expert in screen readers, she offers training, awareness sessions, and accessibility testing while also being actively involved in several organisations. Since 2021, Sylvie has also been volunteering […]
I’ve spent the last ~5 years leading the Material Design team at Google, arguably the world’s largest and most recognized design system. I’ve worked with brilliant minds, backed by incredible resources. And yet, I can’t shake this feeling: design systems have failed us. They don’t do what they say on the (proverbial) box. Let’s rewind. […]
In an ecosystem built for the orchestration of LLMs, AI agents, and other generative tools, conversation is the tissue that connects all the individual nodes at play. A collection of advanced technologies is sequenced in perpetually intelligent ways to create automations of business processes that continue getting smarter. In these ecosystems, machines are communicating with […]
To ensure that technology remains truly useful as its power grows exponentially, we need to keep a few basic questions at the center of our thinking. Who is this technology built for? What problems will the people it benefits need to solve and want solved by AI? How might they employ AI agent solutions to […]
By many accounts, AI Agents are already here, but they are just not evenly distributed. However, few examples yet exist of what a good user experience of interacting with that near-futuristic incarnation of AI might look like. Fortunately, at the recent AWS Re: Invent conference, I came upon an excellent example of what the UX […]
Too often, UX design gets confined to a silo, separated from other crucial functions within an organization. This isolation can lead to subpar user experiences, missed opportunities, and ultimately, frustrated users. To truly elevate UX, designers need to break free from this silo and embrace collaboration with product managers, engineers, and stakeholders. Why collaboration is […]
Remember when online shopping was a novelty? Back then, buying something on the internet felt like an experiment. You’d wait days, sometimes weeks, for your order to arrive, unsure if it would even meet your expectations. Fast forward to today, and e-commerce has transformed retail in Southeast Asia, making online shopping a seamless, everyday habit […]
I wrote a piece called Design Isn’t Dead. You Sound Dumb. It was my contribution to the eternal bonfire of design discourse — where someone declares UX or Design dead every six days, and the rest of us dive into gladiator mode, flinging hot takes and Figma screenshots like it’s the Roman Coliseum. I stand by what […]
Introduction Every day, humanity generates an astonishing 2.5 quintillion bytes of data — streaming from our smart devices, computers, sensors, and beyond. This avalanche of information reaches nearly every aspect of our lives, from weather forecasts to financial transactions, health and fitness stats, and progress updates. But while the data itself is vast and abundant, […]
When we spoke about Figma-based workflows in the past, the main reasons cited for obsolescence centered around three main themes: Modern design systems should have all of the components rendered directly in React code. Thus, we no longer need pixel-based workflows if AI can help us generate React code using design system components directly from […]
If Mobile-First thinking has revolutionized the UX Design industry, AI-First is promising to be an even more spectacular kick in the pants. For likely the first time in history, we can build products and services truly centered around functional AI. The next wave of AI products promises to combine LLMs with mobile, audio, video, vision, […]
Consistency is all about creating a smooth, predictable experience. It is the bedrock of a positive user experience. It fosters familiarity, builds trust, and allows users to seamlessly navigate and interact with your product. When users encounter consistent design patterns, they can effortlessly transfer their knowledge and skills from one part of the application to […]
The role of product designers has always been centered around creating — whether it’s wireframes, user flows, or prototypes. But today, with the next wave of AI revolutionizing every facet of our work, we’re no longer just creators. We are becoming curators, harnessing AI’s power to not only generate designs but also transform how we approach the entire design process. Welcome […]
The explosion of AI solutions is shaking up experience design in ways we’re only beginning to understand. But what if the key to staying ahead isn’t about more automation or better interfaces—but about something much older? In this special Ask Us Anything episode of Invisible Machines, Robb and Josh tackle a listener’s question about AI’s […]
Hopefully, the first generation of AI products is over in this era! Some of these were simply prompts on ChatGPT/Dall-E/StableDiffusion to demonstrate a use case. Many of them got millions of users, no, sorry, viewers on Twitter and then vanished a day later. Then, there were others that were thin-wrappers on ChatGPT and masqueraded as […]
Large language models are great at answering questions, but only if the answers exist somewhere in the AI’s knowledge base. Ask ChatGPT a question about yourself, for instance, and unless you have a unique name and an extensive online presence you’ll likely get an error-filled response. This limitation is a problem for UX designers who […]
Agents were all the rage in 2024 and are a rage as we move into 2025. I have been thinking about this topic for quite some time as well and wondering what role would a product designer play in helping shape these various agents. A big value prop of agents is that humans can ask […]
You can now build an elegant, fun, clickable user experience in minutes for your product without any specialized knowledge of design, using AI. In this article, we’ll show you how. We’ll share step-by-step instructions that leverage v0.dev to transform ideas into a working frontend 100 times faster than traditional coding. We’ll also create a design system and […]
