Nielsen Norman Group

Planning Research with Generative AI


Summary: With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.


AI chatbots (like ChatGPT, Google’s Gemini, and Microsoft Copilot) can support UX researchers of all experience levels in planning their research.

What Is a Research Plan?

Good research always starts with a plan.

A research plan is a document that outlines the research objectives and how the research will be executed.

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