Summary: Four principles of form design — structure, transparency, clarity, and support — minimize users’ cognitive load and improve usability. Forms are mental work. While we’ve previously explored how to minimize physical effort in forms through the EAS framework (Eliminate, Automate, Simplify) , this article focuses on reducing the mental effort — the thinking, recalling, and […]
Read more »
Tagged
You’ve drawn fifty versions of the same screen — and you still hate every one of them. Begrudgingly, you pick three, show them to your product manager, and hear: “Looks cool, but the idea doesn’t work.” Sound familiar? In this article, I’ll unpack why designers fall into detail work at the wrong moment, examining both […]
I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it. In 1974, the American […]
Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes when […]
Naming is hard. As designers and developers, we often struggle finding the right name — for a design token, colors, UI components, HTML classes, and variables. Sometimes, the names we choose are too generic, so it’s difficult to understand what exactly is meant. And sometimes they are too specific, leaving little room for flexibility and […]
Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in terms of features makes it easy to manage the complex task of product delivery. However, we know that the best products are more […]
