Summary: A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers.
A company’s ability to survive or thrive will depend not just on meeting user needs but on doing so more effectively than its competitors. This article covers a popular framework that provides a holistic view of both internal knowledge about a company and external insights about competitors: a SWOT analysis.
Definition
A SWOT analysis is a strategic tool to determine how well a product, service, or organization is positioned in the market to serve its customers.
SWOT stands for: