Summary: Save scroll position when users are likely to compare content in a long static list. One of the fastest ways to frustrate a user is by losing their progress. Imagine this: you scroll, scroll, scroll down a long list…click…read, and hit the Back button, only to land back at the top of the list instead […]
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Summary: Focus on continuous reflection — not stage-hopping — to grow sustainable, resilient UX practices. Through decades of research and consulting with teams across industries at NNGroup, we’ve studied what UX looks like in real life. The result is our UX-maturity model — a framework designed to help organizations understand how UX is practiced, supported, and […]
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Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. October 6 – October 10, 2025. See Full Schedule and Pricing Source link
Summary: Achieving product-market fit and practicing user-centered design become difficult when AI is presented as a product’s main value. A Clear Value Proposition Helps Both Users and Product Teams To help make decisions throughout the product lifecycle, designers create principles at the beginning of a project. The value proposition is the foremost of those principles — […]
Summary: Users still recognize the floppy disk icon as ‘save,’ but evolving workflows mean it may no longer be the clearest or most appropriate choice in many cases. The floppy disk icon has long outlasted the hardware it represents. Many users today have never held a floppy disk, let alone saved a file to one, yet […]
Summary: Use-case prompt suggestions show how to effectively prompt AI tools. They aid learnability and creativity, helping users explore what AI tools can do. Use-case prompt suggestions are intended to help users understand what they can use the AI tool for and how to interact with it . When designed well, they set accurate expectations for […]
Summary: Complex-app users don’t always fit neatly into “novice” or “expert” labels. Designing for Legacy, Legend, and Learner users leads to more inclusive, effective systems. When designing complex applications, practitioners often feel pressure to center efforts around “power” users: highly trained professionals with deep domain knowledge and years of experience using the software in question. While […]
Summary: To navigate this period of change, researchers must explore how generative AI changes what we study and how we study it. Generative AI (genAI) is changing how we work, and UX research (UXR) is no exception. So far, most of the spotlight has been on content creation, but genAI has significant potential to reshape how […]
Summary: Design specifications should provide all the relevant information needed to align the design and development teams. You work tirelessly on a new design project. It’s your masterpiece… until the dev team says it isn’t possible. Most designers have experienced this situation at some point in their careers. As frustrating as it may be, there are […]
Summary: AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product. When designed well, AI summaries of ecommerce reviews helped our study participants quickly gauge product quality and fit for their needs. But when AI summaries of customer reviews were vague, poorly formatted, or blocked actual […]
Summary: Hamburger menus are a more familiar pattern today than 10 years ago, but the same old best practices for hidden navigation still apply. Few icons in digital design have sparked as much debate over the last decade as the hamburger. The hamburger menu — which earned its nickname because of its abstract, stacked, hamburger-like appearance […]
Take up to 6 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. September 6 – September 19, 2025 See Full Schedule and Pricing Source link
Summary: Top product experts share four strategies for remaining indispensable as AI changes UI design, accelerates feature production, and reshapes data analysis. How AI Is Reshaping Product Development Integrating new technologies into design workflows is nothing new — from the dot-com boom to responsive design and blockchain, designers have always adapted. AI is simply the latest […]
Summary: Improve AI-enhanced workshops by narrowing ideas with clear criteria, allowing time to prompt, encouraging collaboration, and documenting results. With AI’s potential to increase the quality of collaborative outputs , teams should incorporate it into their workshops to maximize success. That starts with thoughtful preparation — but once the workshop begins, facilitators need to guide participants […]
Summary: Plan AI-enhanced workshops by preparing warmup activities involving AI, uploading context files, creating custom AIs, and providing adaptable sample prompts. As the research by Fabrizio Dell’Acqua and colleagues proved , generative AI (genAI) can boost team ideation. However, incorporating AI in team ideation can be challenging, especially if different team members have different experience levels […]
Summary: Overreliance on frameworks as universal solutions rather than adaptable starting points undermines critical thinking and threatens our field's intellectual rigor. The Template Trap In our field of experience design, we’re witnessing a concerning trend: an overreliance on templates, frameworks, and “ultimate” checklists . Every day, a new “ultimate UX toolkit” or “complete design-system template” circulates […]
Summary: Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors. Be honest. How many tabs do you have open right now? If you’re like me, it’s probably more than you’d like to admit. Serial task switching is a natural behavior […]
Summary: AI acts as a creative teammate in group settings as it does for solo work. Thoughtful facilitation ensures teams leverage AI effectively in workshops and critiques. I don’t need to tell you that generative AI can be useful for ideation, writing, or communication — you probably already know and believe that. In speaking with hundreds […]
Summary: Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy. Content terms like long-form, short-form, and microcopy are often used interchangeably, but are ill-defined and don’t mean the same thing. Knowing the differences between these types of copy and when and how to design them effectively will create written information […]
Summary: AI hallucinations threaten the usefulness of LLM-generated text in professional environments, but today’s LLMs encourage users to take outputs at face value. Large language models (LLMs) are being widely introduced into professional workflows through both new standalone software and integrations with existing tools. One of the most important ways that these tools increase users’ productivity […]
Summary: Despite improvements in narrow-scope AI design tools, most design-specific AI cannot replicate human designers’ output quality. This is a follow-up to the 2024 article AI UX-Design Tools Are Not Ready for Primetime: Status Update . In April 2024, AI-powered design tools were not useful to designers. As of May 2025, their usefulness has improved, but […]
Summary: AI is a new tool, not a replacement for UX professionals. At Dovetail’s Insight Out conference, one of the speakers, Jess Holbrook, said something that struck a chord. (I am quoting from memory, so apologies if it’s not quite right.) He said, “My goal is to build better products, and that’s why I do UX […]
Summary: Training modern LLMs is a costly process that shapes the model’s outputs and involves unsupervised, supervised, and reinforcement learning. By this point, you’ve undoubtedly heard that the large language model (LLM) behind your favorite AI tool has been “trained on the whole internet.” To some extent, that’s true, but after training hundreds of UX professionals […]
Summary: Analyze with confidence by collecting relevant data, critically assessing it, and forming testable explanations. Why Analyzing Qualitative User Tests Is Complicated Analyzing data from qualitative usability tests is often presented in textbooks as a straightforward process of cataloging usability issues, summarizing task performance, tallying errors, and summarizing time on task. However, it’s not always so […]
