Nielsen Norman Group

AI Chat Is Not (Always) the Answer


Summary: AI advancements offer new possibilities but also pressure. Rushing to integrate AI chat into your product will not solve all user needs.


There’s a sense of excitement in the UX community right now. Advancements in AI are bringing opportunities and changing what’s possible to deliver in user experiences.

But this excitement is also bringing a sense of panic — leaders are feeling immense pressure to integrate AI into their products and services, and (in many cases) they’re pushing that pressure onto their design teams.

Types of AI Chatbots

To discuss the rush towards AI chat, let’s first align on three important terms as we’ll use them in this article.

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