Summary: Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.
Users don’t read — they scan . To accommodate this behavior, content writers use techniques like chunking , bullet points , and strategic formatting to improve scannability.
Unfortunately, many product teams have forgotten these principles in their rush to include generative AI (genAI) tools . Our recent study showed that AI-generated content often violates fundamental principles of writing for the web.
Emulate Broad-Scope AI Tools
We recently ran a study looking at how people use various product-embedded genAI features like Carvana’s Sebastian or Instagram’s AI search and how these tools compare with broad-scope , general-purpose AI tools like ChatGPT and Perplexity.