Summary: Category and link labels should tell users what will happen when they click on them. Deciding which category or link to click requires cognitive effort. If a page has many links, users must choose the one most likely to help them achieve their goal. This process can be exhausting, especially if the link names are […]
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Summary: Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users. Card sorting is a specialty UX research method used to understand users’ mental models of the information architecture (IA) within your digital product. Users organize individually labeled notecards into groups according to criteria that make […]