Summary: Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket. Deceptive patterns are often employed to boost business growth, but they come at the expense of transparency and customer trust. This article discusses three types of deceptive patterns that all fall under the umbrella of sneaking. Sneaking: […]
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Both hiding and disabling features can be utterly confusing to users. And for both, we need very, very good reasons. Let’s take a closer look at what we need to consider when it comes to hiding and disabling — and possible alternatives that help enhance the UX. This article is part of our ongoing series […]
We rarely read on the web. We mostly scan. That’s a reliable strategy to quickly find what we need in times when we’re confronted with more information than we can handle. But scanning also means that we often skip key details. This is not only inefficient but can also be very damaging to your business. […]
Too often, accessibility is seen as a checklist, but it’s much more complex than that. We might be using a good contrast for our colors, but then, if these colors are perceived very differently by people, it can make interfaces extremely difficult to use. Depending on our color combinations, people with color weakness or who […]
Children start interacting with the web when they are 3–5 years old. How do we design for children? What do we need to keep in mind while doing so? And how do we meet the expectations of the most demanding users you can possibly find: parents? Well, let’s find out. This article is part of […]
Today, one billion people are 60 years or older. That’s 12% of the entire world population, and the age group is growing faster than any other group. Yet, online, the needs of older adults are often overlooked or omitted. So what do we need to consider to make our designs more inclusive for older adults? […]
