Summary: Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users. Card sorting is a specialty UX research method used to understand users’ mental models of the information architecture (IA) within your digital product. Users organize individually labeled notecards into groups according to criteria that make […]
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Summary: The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person. The Wizard of Oz method helps teams test designs that are powered by complex technologies at a low cost. Instead of building out the technology, designers can simulate the responses the technology […]
Summary: Card sort studies help shape information architectures; tree-testing studies evaluate them. Card sorting and tree testing are specialty UX-research methods used to design and evaluate information architecture (IA). Many newcomers to IA often confuse these two methods due to their similar goals of enhancing the site’s navigation and content structure. Card sorting is used to […]
