Part of me can’t believe I’m writing this article. Applying the insights of Leonardo da Vinci or Saul Bass to web design is more my groove, but sometimes you simply have to write about spreadsheets. You have to advocate for them. Because someone should. In a checkered career spanning copywriting, journalism, engineering, and teaching, I’ve […]
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Summary: Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals. Surveys are one of the most frequently utilized research methods by UX designers and researchers. According to a 2019 Nielsen Norman Group study , 99% of UX researchers who responded said they run surveys “at […]
