Summary: Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.
The homepage is one of the most important pages of any given website. It is often the first — and possibly the only — chance to captivate and engage a user. A well-designed homepage should guide users towards their goals with clarity and precision, while effectively reflecting the brand identity and site offerings.
This article outlines 5 fundamental principles for homepage design, each accompanied by practical guidelines, aiming to provide clear direction on crafting effective homepages.
Principle 1: Ensure Easy Access to the Homepage
The homepage is often considered the “front door” of a website, serving as a primary entry point and a vital anchor for visitors. While users don’t always enter a website from the homepage, many return to it as a safe harbor when getting lost on a site. Thus, making your homepage easily accessible is essential.