Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes when […]
Read more »
Tagged
Naming is hard. As designers and developers, we often struggle finding the right name — for a design token, colors, UI components, HTML classes, and variables. Sometimes, the names we choose are too generic, so it’s difficult to understand what exactly is meant. And sometimes they are too specific, leaving little room for flexibility and […]
Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in terms of features makes it easy to manage the complex task of product delivery. However, we know that the best products are more […]
