Summary: A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers. A company’s ability to survive or thrive will depend not just on meeting user needs but on doing so more effectively than its competitors. This article covers a popular framework that provides a […]
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As lavish influencer lifestyles, wealth flaunting, and hauls dominate social media feeds, we shouldn’t be surprised that excessive consumption has become the default way of living. We see closets filled to the brim with cheap, throw-away items and having the latest gadget arsenal as signifiers of an aspirational life. Consumerism, however, is more than a […]
I love free tiers, and I am not the only one. Everyone loves free things — they’re the best thing in life, after all. But maybe we have grown too accustomed to them, to the extent that a service switching from a “freemium” model to a fully paid plan would probably feel outrageous to you. […]
In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note. Brand experience refers to all customer interactions and engagements with a brand, encompassing various brand channels, products, services, and encounters from the company website to unpacking its product. It involves following the user […]
Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in terms of features makes it easy to manage the complex task of product delivery. However, we know that the best products are more […]
